How a major shopping center deployed StarX Energy's integrated solar and EV charging solution to generate new revenue streams while advancing sustainability goals.
Full system payback period
Annual clean energy generation
Annual CO₂ emissions reduction
Los Angeles, California
Westfield Shopping Center, a premier retail destination with over 200 stores and 1.2 million square feet of retail space, faced increasing pressure to modernize their facilities with sustainable amenities while generating additional revenue from their expansive parking areas.
Michael Richardson
Westfield Property Manager
Jennifer Alvarez
Sustainability Director
David Chen
StarX Project Manager
Custom-designed steel frame carport structures supporting 1,125 high-efficiency monocrystalline solar panels with 400W capacity each.
300 kWh lithium iron phosphate (LFP) battery storage system for load balancing and grid independence during peak hours.
Comprehensive charging network with both Level 2 and DC fast charging capabilities to serve diverse customer needs.
The existing electrical infrastructure couldn't support additional load from 44 new EV chargers.
Solution: Implemented advanced load management system with battery storage to prevent grid overload during peak charging times.
Installation needed to occur without disrupting shopping center operations or reducing available parking.
Solution: Phased installation approach with overnight construction and temporary parking arrangements to maintain full capacity during business hours.
Needed seamless payment system compatible with multiple payment methods and mall loyalty program.
Solution: Custom API integration between StarX Cloud Platform and Westfield's existing customer loyalty system, enabling rewards points for EV charging.
The StarX Cloud Platform serves as the central management system, integrating all components for seamless operation:
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The StarX Energy solution has exceeded our expectations in every way. Not only have we created a new revenue stream from our previously underutilized parking spaces, but we've also significantly reduced our carbon footprint and provided a valuable amenity to our EV-driving customers. The system paid for itself faster than projected, and the ongoing maintenance has been minimal. This has been one of our most successful sustainability initiatives to date.
Sustainability Director, Westfield Shopping Centers
March 15-22, 2024
Comprehensive site assessment conducted to evaluate solar potential, parking layout, and electrical infrastructure capacity.
March 23 - April 5, 2024
Secured all necessary permits from local authorities, including electrical, structural, and environmental approvals.
April 6-18, 2024
Construction of carport foundations and installation of support structures across 120 parking spaces, conducted primarily during overnight hours.
April 19-30, 2024
Mounting and wiring of 1,125 solar panels on the completed support structures, including installation of inverters and control systems.
May 1-5, 2024
Deployment of 300 kWh battery storage system in dedicated equipment area, including safety systems and thermal management.
May 6-10, 2024
Installation and wiring of 40 Level 2 charging stations and 4 DC fast chargers, including payment systems and network connectivity.
May 11-17, 2024
Comprehensive testing of all system components, including solar production, battery cycling, and charging functionality.
May 18, 2024
Official system activation and public launch event, featuring mall executives, local officials, and media coverage.
Join Westfield and hundreds of other forward-thinking property owners who are turning parking spaces into profitable, sustainable EV charging hubs with StarX Energy.
Installed 45 L2 charging stations powered by solar microgrids, improving tenant satisfaction by 87% and increasing property value by $1.8M.
Deployed 28 solar-powered EV chargers, increasing occupancy rates by 12% and enabling a 5% premium on rental prices for units with dedicated charging access.
Implemented 32 charging stations with premium pricing for guests, generating $195,000 in annual revenue while enhancing the hotel's luxury eco-friendly brand positioning.